We know that connecting with today's homebuyers means meeting them where they are—online. But creating fresh, professional content for social media takes time, and your focus is better spent helping clients.
That's why we've created a library of ready-to-share social media content, crafted specifically for our business partners. Whether you're reaching out to potential homebuyers or reinforcing relationships with referral partners, these posts help you promote GSFA’s Down Payment Assistance programs with confidence, accuracy, and style—no design experience required.
Bookmark this page and check back for new tools and resources as they become available.
Important Notice:
These marketing materials are intended solely for use by business partners who are currently employed by, or actively affiliated with, a GSFA Participating Lender. By accessing and using these materials, you agree to adhere to the GSFA Marketing Guidelines, which include the accurate representation of GSFA programs and full compliance with all applicable regulations.
Use the download links below to access the ready-to-share graphic along with suggested captions.
Graphic Description:
A blue and gold graphic featuring a man and a pregnant woman being handed keys to their new home. The text reads: "Did you know? You don't need 20% down to buy a home! Ask me about down payment assistance through GSFA today!"
Graphic Description:
A blue and green graphic featuring a house sitting on top of stacks of money. The headline reads: "Did you know? You don't have to be a first-time buyer to qualify for Down Payment Assistance!"
Graphic Description:
A blue and yellow graphic featuring a house sitting on top of hundred-dollar bills. The headline reads: Down Payment Assistance (DPA)
• Myths: DPA only works with certain loans.
• Facts: DPA can pair with FHA, VA, USDA, and Conventional Loans.
Graphic Description:
A family celebrating in front of their "SOLD" sign, featuring a man, a woman, and two young boys with their arms in the air. The headline reads: Down Payment Assistance
• Myths: You have to be a first-time homebuyer.
• Facts: GSFA's programs are open to repeat buyers too!
Graphic Description:
A gold and green graphic featuring a yellow house sitting on top of stacks of money in yellow bands. The headline reads: We'll help with your down payment! Down payment assistance can make homeownership possible with little—or even no-money down, helping you move into your own home sooner than you ever expected.
Graphic Description:
A rich gold-toned graphic featuring a red-roofed house sitting atop hundred-dollar bills with a set of house keys nearby. The headline reads: We can help with your closing costs too! GSFA assistance can cover your down payment, closing costs, or both—helping you clear the biggest upfront hurdles and get the keys to your new home faster.
Graphic Description:
A gold-toned graphic featuring a yellow two-story house with a "Home for Sale" sign out front. The headline reads: Credit Challenges? No problem! GSFA homebuyer assistance programs are accessible, with a minimum FICO score of just 620—making it easier to qualify and take the next step toward homeownership.
Graphic Description:
A teal blue graphic featuring a smiling man holding his young son on his shoulders in front of a "Home Sold" sign. The headline reads: Your path to a new home starts here! Starting over, moving up, or buying your first home—we’ve got you covered! GSFA homebuyer assistance programs are here to make buying a home easy at any stage of life.
Graphic Description:
A teal graphic featuring a woman holding a keychain with a small house charm. The headline reads: Turning “Someday” into Today. Down payment assistance up to 5.5% is available to help you buy a home.
Graphic Description:
A bright gold graphic featuring a couple sitting in front of their couch, holding a chalk sign that reads “Our First House” with small hearts on it. The headline reads: Helping You Achieve the Dream Sooner! Starting over, moving up, or buying your first home — we've got you covered. GSFA homebuyer assistance programs are here to make homebuying easy at any stage of life.
Graphic Description:
A cool brown (taupe) graphic featuring a house positioned next to stacks of hundred-dollar bills. The headline reads: Homebuyer Assistance – Not Just for Low-Income Buyers
GSFA programs have flexible income limits — often higher than expected — making it easier for more people to qualify.
Educating homebuyers about financial assistance programs is easy with pre-designed flyers and brochures in English and Spanish...
See additional educational resources that may inspire and guide you on your journey and help set you up for success as a homeowner...