Developing and nurturing relationships is critical to growing your business. Often times, a Lender or Realtor is the first point of contact with a potential homebuyer, and is best suited to identify a client's needs and provide information about the financial assistance programs that can help them to meet their goals. We are here to help you maximize your time and resources with marketing and sales support.
Explore the variety of marketing materials and sales tools available below to help you educate homebuyers and promote the GSFA homeownership programs. We will continue to update the GSFA Marketing Center with new content and resources, so make sure to bookmark the page.
Here you will find customizable flyers and brochures, in English and Spanish. These materials may help you market and promote the GSFA homebuyer programs to your clients and/or business partners.
Each template is ready for download and customization with embedded text fields for you to type in your contact information prior to printing.
GSFA participates in and/or sponsors many outreach events throughout California each year in order to educate real estate agents and homebuyers about the availability and flexibility of GSFA homebuyer assistance programs.
View upcoming events, topics and registration info.
Are you looking for a GSFA panelist or speaker at an educational or industry event? Or maybe just support materials on the GSFA homeownership programs?
Send a request to our Marketing Department, at least 14 business days prior to the scheduled event. Note: All requests are subject to review and staff availability.
Get more familiar with the GSFA homebuyer assistance programs, their qualifying guidelines and how they can help you and your clients to purchase or refinance a home.
Dispell common myths about working with GSFA and down payment assistance programs.
Coming Soon!
Social media is one of the most effective channels to connect with target audiences and build your brand. Hosting events or participating in outreach events that reach your intended audience is another.
Explore how we can help you maximize these business opportunities.
There was no catch.
When I thought about buying our first home with my husband, I never thought I'd buy during a pandemic. Our loan officer was the one who brought up the idea of down payment assistance programs. I was skeptical as there is never something that is "free" or was afraid there was a "catch". Our loan officer explained that we qualified for the GSFA program and there was no catch. Fast forward six months and we are celebrating the holidays in our new home paying a mortgage and no longer paying rent, woo hoo!
— Esmeralda KoslikRiverside County, December 2021
GSFA Platinum Program
Forever grateful to begin building generational wealth.
As renters we were paying $2,500/mo. After a year+, I realized we had given our Landlor over $40,000. I mentioned this to my wife and that moment I began a journey to figure out a way to make my money contribute to building our wealth. After months of research, and long nights on the web, I stumbled across the GSFA Platinum program. About 5 months later we closed on a brand new 4bd, 3ba home! A dream come true indeed. I have recommended this program to many of my friends and coworkers. Forever grateful to begin builidng generational wealth.— Kenneth BohomanSonoma County, September 2021
GSFA Platinum Program
My whole life changed.
Well, my Journey begain in April of 2021: I was coming off an 8 yrs relationship which ended in April 2021 and we had to give up the apartmnet in which we were renting. Rent is really high in the area and I knew it would be close to being unaffordable for me on one income. I have a steady job and my credit was good. I started doing research on downpayment assistance programs and found GSFA Platinum Program. Made contact with the lender and my whole life changed. I didn't think it was possible., was able to close in 3 months with the help of GSFA. Thank you so much!!!
— Mikel PettisSacramento County, January 2022
GSFA Platinum Program
We were so excited that a door had been opened.
After renting apartment after apartment all my life, I always imagined that one day I would be a home owner. When I married and my husband and I looked into home purchasing and were turned down, we were very discouraged. Then our Real Estate agend along with the loan officer she worked with looked into different programs for home purchasing. They told us about the GSFA program. We were so psyched!. We are grateful to God that we were blessed to have qualified for the GSFA program!
— Edith AlonzoSan Bernardino County, September 2021
GSFA Platinum Program
Tired of living by someone else's rules.
We have been renting for 10 years. We were tired of living by someon else's rules, but we did not think we would qualify or made enough money to own our own home. Our best firends that had just started the process coninced us to try. We would recommend this program to any first time home buyers. The day we closed and got our keys was the most exciting day for us as a family!— Julian CernaKern County, January 2022
GSFA Platinum Program
It took a huge weight off of home buying process.
Thank you for the amazing program. The grant that was provided allowed me to focus on other issues that come with purchasing a new home. My reaction to the program was disbelief, however, it took a huge weight off of the homebuying process. I want to thank all of you at Golden State Finance Authority for your wonderful generosity. And for having this superb program. I recommend to all!!— Dustin KingLassen County, February 2021
GSFA Platinum Program