Pre-designed Literature
Educating homebuyers about financial assistance programs is easy with pre-designed flyers and brochures in English and Spanish...
Social Media Content
Ready-to-Use Social Media Content
Start sharing—and start growing your impact online
We know that connecting with today's homebuyers means meeting them where they are—online. But creating fresh, professional content for social media takes time, and your focus is better spent helping clients.
That's why we've created a library of ready-to-share social media content, crafted specifically for our business partners. Whether you're reaching out to potential homebuyers or reinforcing relationships with referral partners, these posts help you promote GSFA’s Down Payment Assistance programs with confidence, accuracy, and style—no design experience required.
Bookmark this page and check back for new tools and resources as they become available.
Important Notice:
These marketing materials are intended solely for use by business partners who are currently employed by, or actively affiliated with, a GSFA Participating Lender. By accessing and using these materials, you agree to adhere to the GSFA Marketing Guidelines, which include the accurate representation of GSFA programs and full compliance with all applicable regulations.
Click on the tabs below to choose a category.
GSFA DPA (General Content)
Marketing Templates - Social Media Content
Social Media Post 01
Social Media Post 02
Social Media Post 03
Social Media Post 04
Graphic Description:
A family celebrating in front of their "SOLD" sign, featuring a man, a woman, and two young boys with their arms in the air. The headline reads: Down Payment Assistance
• Myths: You have to be a first-time homebuyer.
• Facts: GSFA's programs are open to repeat buyers too!
Social Media Post 05
Graphic Description:
A gold and green graphic featuring a yellow house sitting on top of stacks of money in yellow bands. The headline reads: We'll help with your down payment! Down payment assistance can make homeownership possible with little—or even no-money down, helping you move into your own home sooner than you ever expected.
Social Media Post 06
Graphic Description:
A rich gold-toned graphic featuring a red-roofed house sitting atop hundred-dollar bills with a set of house keys nearby. The headline reads: We can help with your closing costs too! GSFA assistance can cover your down payment, closing costs, or both—helping you clear the biggest upfront hurdles and get the keys to your new home faster.
Social Media Post 07
Graphic Description:
A gold-toned graphic featuring a yellow two-story house with a "Home for Sale" sign out front. The headline reads: Credit Challenges? No problem! GSFA homebuyer assistance programs are accessible, with a minimum FICO score of just 620—making it easier to qualify and take the next step toward homeownership.
Social Media Post 08
Graphic Description:
A teal blue graphic featuring a smiling man holding his young son on his shoulders in front of a "Home Sold" sign. The headline reads: Your path to a new home starts here! Starting over, moving up, or buying your first home—we’ve got you covered! GSFA homebuyer assistance programs are here to make buying a home easy at any stage of life.
Social Media Post 09
Social Media Post 10
Graphic Description:
A bright gold graphic featuring a couple sitting in front of their couch, holding a chalk sign that reads “Our First House” with small hearts on it. The headline reads: Helping You Achieve the Dream Sooner! Starting over, moving up, or buying your first home — we've got you covered. GSFA homebuyer assistance programs are here to make homebuying easy at any stage of life.
Social Media Post 11
Graphic Description:
A cool brown (taupe) graphic featuring a house positioned next to stacks of hundred-dollar bills. The headline reads: Homebuyer Assistance – Not Just for Low-Income Buyers
GSFA programs have flexible income limits — often higher than expected — making it easier for more people to qualify.
GSFA Platinum
Marketing Templates - Social Media Content
Coming soon — Check back for updates.
Golden Opportunities
Marketing Templates - Social Media Content
Coming soon — Check back for updates.
ReCoverCA HBA
Marketing Templates - Social Media Content
(2023/24 Flood Recovery Allocation)
Social Media Post 01
Graphic Description:
A bright green and white graphic promoting the ReCoverCA Homebuyer Assistance Program. The top shows a small wooden house on stacks of $100 bills with text reading “Up to $300,000 to Buy Your First Home.” Three circular photos depict a flooded road, cleanup workers, and a happy couple holding a sign that says “Our First House.” The message explains that renters or previous homeowners from 2023–2024 flood-impacted areas may qualify for assistance—no perfect credit needed and forgivable after 5 years. The bottom invites viewers to “Find out if you qualify today!”
Social Media Post 01 [SPANISH]
Graphic Description:
A bright green, yellow, and white Spanish-language graphic promoting the Programa de Asistencia para Compradores de Vivienda ReCoverCA. At the top, a small wooden house sits on stacks of $100 bills with a red banner that reads “¡Consiga Calificar Hoy Mismo!” On the left, bold coral-colored text says “Hasta $300,000 para comprar una vivienda por primera vez.” Below are three circular photos showing a flooded street, cleanup workers in protective suits, and a smiling couple holding a sign that says “Our First House.” The text explains that renters affected by the 2023–2024 floods may qualify for assistance, which is forgivable after 5 years and does not require perfect credit.
Social Media Post 02
Graphic Description:
A blue, green, and coral-colored graphic promoting the ReCoverCA Homebuyer Assistance Program for renters affected by floods. On the left, a smiling couple sits outside their new home holding a red “SOLD” sign. A green banner at the bottom reads “Financial Assistance up to $300,000.” On the right, text explains that renters from the 2023 and 2024 floods in California may qualify for up to $300,000 to buy a home outside flood or high fire zones. Four bullet points highlight program benefits: the assistance is forgiven after 5 years, has income limits based on household size, and perfect credit is not required. The bottom invites viewers to “Find out if you qualify today!”
Related Posts
Events and Education
See additional educational resources that may inspire and guide you on your journey and help set you up for success as a homeowner...